Development of Market Understanding
Separate Chain Brands in the Same Structures as Larger Hotels
Genuinely Separate Management Company
The specialty sub-sector of boutiques within Las Vegas hotels was substantially enabled by the bold investment and heavy marketing in the 1990s of the Four Seasons Hotel™ within Mandalay Bay™. Although proportionately small compared to the underlying hotel, the Four Seasons has over four hundred rooms—far beyond boutique status (at least outside of Las Vegas) and certainly warranting its public-volume lobby and front desk. The high-profile, publicly capitalized development familiarized the marketplace with the concept that a separately managed hotel with the following characteristics can separately exist within the same tower and parcel of land of a four-star, more mainstream hotel:
- a fully distinct chain brand of a truly independent management company,
- deservedly ranked separately at the five-star caliber, and
- hospitality services not intended to be available from the employees of the larger hotel.
The security of the Four Seasons Las Vegas appeals to high-end leisure travelers who do not have particular concerns about location-awareness. The security orientation of their guests and their security is at the at the opposite end of the visibility spectrum from the our clients. Surveillance of everyone entering is tight and heavy, and is saved for future reference. While sustaining prominent prestige, their security is adept at blocking the thieves who are attracted to the high-visibility wealth. The focus of risk pertains to opportunistic criminals versus sophisticated targeting.
A contrast of accommodating guest preferences is exemplified by spa services. The Four Seasons Las Vegas deserves its fame for its magnificently lush spa. Its opulence contrasts with our privacy orientation, with all services provided in-suite. (With us, licensed sub-specialists (often doctoral chiropractors) and cosmetologists provide your custom preferences of sophisticated spa and grooming treatments in the privacy and convenience of your suite—all for free.)
Our fully custom dining, 24-hour complimentary chauffeuring, and other services—all arranged by a 24-hour single point of contact—are similarly exemplified by the boutiques that are primarily dedicated to invitation-only gamblers worldwide. Relatively few allocations are made available to the public, but, when they are, rates often exceed ten thousand dollars per weekend night.
An example of niche fulfilment operates nearby to us, also within MGM's resort area in Center Strip. Like us, the Mansion offers thoroughly individualized fine dining and 24-hour chauffeuring, but the degree of leisure refinement offered by The Mansion exceeds and is contradicted by our foci on intensive business confidentiality and sophisticated unfettering of business progress. Each of the associated founders of our group has had the immense honor of serving a different US President decades ago, and so we know that even with arguably the world's largest infrastructure of resources and access, and even with limitless dutiful loyalty among large numbers of us focused on one person, the carefree smoothness of five-star-plus leisure cannot be sustained simultaneously with strong productivity and security. Therefore, we focus on protective business travel for our niches, and The Mansion elegantly transcends its guests into grandeur of leisure. All around us, MGM achieves an operational powerhouse for efficiently and effectively serving mass markets.